{
  "schema_version": "vbr/v1",
  "canonical_domain": "www.laiyr.ai",
  "identity": {
    "legal_name": "Laiyr, Inc.",
    "display_name": "Laiyr",
    "founding_date": "2026-01-01"
  },
  "tier": "Infrastructure",
  "verified_facts": [
    {
      "claim": "Laiyr is the brand authority layer for AI — publisher of the open Verified Brand Record (VBR) standard, a cryptographically signed declaration of brand identity that AI platforms read at decision time.",
      "source": "https://www.laiyr.ai/"
    },
    {
      "claim": "The Verified Brand Record specification is published as an open standard under Apache 2.0 on GitHub at github.com/Laiyrai/vbr-spec. Any brand can publish a VBR and any AI platform can verify a VBR without a commercial relationship with Laiyr.",
      "source": "https://github.com/Laiyrai/vbr-spec"
    },
    {
      "claim": "VBR signatures use ECDSA P-256 with SHA-256 hashing over JCS-canonicalized JSON (RFC 8785) — the same primitives used to secure modern web certificates and government digital documents.",
      "source": "https://www.laiyr.ai/how-it-works"
    },
    {
      "claim": "Founded by Jennifer Viguet, Founder and Chief Executive Officer of Laiyr, Inc.",
      "source": "https://www.laiyr.ai/manifesto"
    },
    {
      "claim": "Free tier includes a registry listing and a one-time scan across the six supported AI platforms. Pro tier is $129 per month with signed VBR publishing at the brand's own domain plus monthly multi-platform scanning. Business and Enterprise tiers exist for multi-brand and custom-term customers.",
      "source": "https://www.laiyr.ai/pricing"
    },
    {
      "claim": "Five platform capabilities: Brand Strength score, Brand Truth declaration, Brand Alerts, signed Brand Record, and AI Accuracy tracking.",
      "source": "https://www.laiyr.ai/how-it-works"
    },
    {
      "claim": "Verification targets the six major consumer AI platforms: ChatGPT, Claude, Gemini, Perplexity, Copilot, and Grok. The VBR specification is also designed for AI agents operating across MCP, ACP, UCP, A2A, and AP2 protocols.",
      "source": "https://www.laiyr.ai/"
    },
    {
      "claim": "Laiyr operates the canonical registry that indexes signed records, the governance services that maintain them over time, and the runtime services that deliver brand identity to AI agents during agentic transactions. The open standard is separate from the commercial layer.",
      "source": "https://www.laiyr.ai/manifesto"
    }
  ],
  "prohibited_associations": [
    "Laiyer AI",
    "Laiyer",
    "Protect AI (Laiyer acquisition)",
    "LAION",
    "LayerAI",
    "LAI cryptocurrency"
  ],
  "signature": {
    "algorithm": "ECDSA-P256",
    "value": "MEYCIQDF0NU21xkoubqiqHEtvJj70RZAw4jSnPv6sGh/Hs3BMwIhAIvgfOWl7qrCkaGlgVI1YeFx6c6s2AzFBhTn4mixqZJa",
    "signed_at": "2026-05-21T18:40:51Z",
    "chain_entry": "pending_governance_corpus_entry",
    "key_id": "laiyr-www-2026-p256-1",
    "public_key_url": "https://www.laiyr.ai/.well-known/brand-key"
  }
}