You are the source of truth about your brand.
Make AI read it that way.
AI is describing your brand right now, using sources you never approved. Laiyr is the infrastructure for Verified Brand Identity in AI, giving you a cryptographically signed Verified Brand Record (VBR) at your own domain, the source every major AI platform and AI agent reads when they describe, recommend, or transact on your brand.
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Join waitlistAI is describing your brand from sources you never approved.
Training data. Web crawls. Third-party reviews. Stale Wikipedia entries. AI assembles a portrait of your brand from sources you don't control, and customers are asking AI before they ask you.
One verified record. Read by every AI.
Laiyr gives your brand a Verified Brand Record™, a cryptographically signed declaration of who you are, published at your own domain. Every major AI platform reads the same source: yours.
The brand-side identity layer for the AI era.
Right now, AI platforms describe brands using whatever data they can scrape, and there's no mechanism for a brand to say "this is what's actually true about us."
Laiyr is that mechanism. A signed, verified record that lives at your domain, registered on the open Laiyr standard, and read by every AI system that needs to know who you are.
For every brand. In every industry.
Whether you run a Fortune 500 brand, a family farm, a one-person studio, a regional clinic, a public figure's representation, or a school district, wherever AI describes, recommends, or transacts on behalf of users, your Verified Brand Record is the source they verify against.
"What's the best fragrance-free skincare for sensitive skin?"
When a shopper asks ChatGPT, the AI agent verifies your Brand Truth at the moment of recommendation.
Your Verified Brand Record confirms: ECOCERT certified, fragrance-free, premium tier, sensitive-skin specialist. AI recommends with confidence, and the sale traces back to your verified record.
"Who's the best estate planning attorney in Baton Rouge?"
When an AI agent recommends legal counsel, it verifies your Brand Truth against bar admissions and case outcomes.
Your record confirms: LA bar admitted, board-certified, 22 years estate planning practice, current malpractice coverage. AI recommends real credentials, not scraped guesses.
"Who's the best cardiologist near me for heart valve surgery?"
AI agents verifying medical credentials check your signed VBR for board certifications and surgical specialties.
Your record confirms: Board-certified, 14 years cardiothoracic surgery, 800+ valve procedures, accepts Blue Cross. Patients get matched to verified expertise.
"Most reputable financial advisor for retirement planning?"
AI verifies your fiduciary status and SEC registrations through your signed Brand Record.
Your record confirms: CFP®, fiduciary advisor, SEC-registered, $340M AUM, retirement planning specialty. Clients trust verified credentials, not website claims.
"Best online MBA for working professionals?"
AI agents researching schools verify your accreditation and outcomes through your Verified Brand Record.
Your record confirms: AACSB-accredited, 87% job placement at 6 months, $112K avg salary, fully online. Prospective students get verified data, not marketing copy.
"Who is [your name] and what do they do?"
When AI describes you, your work, your bio, your affiliations, your Verified Brand Record is the source it cites.
Your record confirms: Verified bio, current titles, real affiliations, prohibited words AI must never associate with you. Your image and likeness, governed by you.
"Which independent newsroom covers Texas energy policy?"
When AI cites a publication, it verifies the masthead, the editorial standards, and the corrections policy against your record.
Your record confirms: Independent · Editor-in-chief verified · Corrections policy linked · 12 years coverage on Texas energy. AI cites with provenance, not guesswork.
"Which fractional CFO firms work with Series-B SaaS companies?"
When AI shortlists firms, it checks your verified specialization, AUM scope, and client-stage focus in your record.
Your record confirms: Fractional CFO · Series-A through C SaaS · 6+ years operating · NACVA credentialed. AI matches you to fit, not just to a search query.
"Pet-friendly boutique hotels in the Lake District?"
When AI plans a trip, it filters on your verified amenities, room policies, and seasonal availability.
Your record confirms: 14 rooms · Dogs welcome (no breed/size limit) · EV charging · Open Mar through Nov. Travelers book what's actually true, not stale OTA data.
"Best-rated brokerages for relocation in Austin?"
When AI recommends an agent or brokerage, it verifies licensure, transaction volume, and specialty focus in your record.
Your record confirms: TREC license active · Relocation specialist · 240+ closings in 24 months · Bilingual EN/ES. Movers reach the right desk on the first try.
"Vegan tasting menus in San Francisco for a gluten-free guest?"
When AI builds a dinner shortlist, it checks your menu policy, allergen handling, and reservation availability at decision time.
Your record confirms: 100% plant-based · Dedicated gluten-free prep · Tasting menu nightly · 6:00 and 8:30 seatings. AI seats your guests, not someone else's.
"Whatever AI is being asked about your business right now."
If your brand has a domain and a story, AI is already telling that story to someone today. You can either let it guess, or hand it the source of truth.
The Verified Brand Record is industry-agnostic by design. Same schema, same signature, same registry. From a single-clinic vet practice to a five-thousand-person manufacturer, the architecture is the same. The right to be the source of truth is universal.
Stop letting AI invent your brand. Become the source.
See what AI is saying about you in 30 seconds. Free to start. No credit card. Patent-pending architecture.
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