Everything about Laiyr, in plain language.

AI platforms describe brands using whatever data they can scrape, training data, web crawls, third-party reviews, stale Wikipedia entries. There has been no mechanism for a brand to declare its identity directly to the AI platforms describing it.

Laiyr is that mechanism. A signed, verified record that lives at your domain, registered on the open Laiyr standard, and read by every AI system that needs to know who you are.

Laiyr is built for any brand whose identity, reputation, or recommendations live in AI conversations, which is increasingly every brand.

Today our customers span e-commerce brands, professional service firms, healthcare practices, financial advisors, law firms, schools, restaurants, real estate firms, and public figures. Our patent's vertical-agnostic architecture means the same product works across every industry.

Neither. SEO is about ranking in search engines. AI monitoring tells you what AI is saying after the fact. Laiyr is about being the source.

SEO and AI monitoring are reactive, Laiyr is proactive. Your Verified Brand Record is the cryptographically signed declaration that AI platforms read directly when they describe you. You're not optimizing for AI; you're being the source of truth for AI.

AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are about AI visibility, getting your brand mentioned in AI answers, optimizing content so AI cites you, tracking how often AI platforms reference you and how. That's a real and useful category.

Laiyr is about AI accuracy. Once your brand is in the conversation, what does AI actually say? Is it true? Is it what you would have authoritatively said yourself?

Visibility and accuracy are not the same problem. A brand can be cited frequently by AI and still be misrepresented in every citation. AEO and GEO tools optimize for the first half. Laiyr governs the second half. The Verified Brand Record is the cryptographically signed source of truth AI reads when describing you, distinct from whether AI mentions you in the first place.

Many brands use both. AEO and GEO help you enter the conversation. Laiyr makes sure the conversation is accurate when you're in it.

No. The architecture works for anyone with a declarable identity, businesses of any size, professional service firms, public figures, institutions, products, and places.

If you have a domain (or a delegable identity through a partner registry), you can publish a Verified Brand Record. A solo attorney, a four-generation family farm, an indie author, a regional school district, a lighting equipment manufacturer, and a Fortune 500 brand all use the same architecture. Same signed declaration at their own domain. Same registry. The right to be the source isn't reserved for any one kind of owner.

E-commerce brands are our most common customer today because that's where AI agent commerce is moving fastest, but the schema and registry are universal by design.

A Verified Brand Record (VBR) is a cryptographically signed declaration of your brand identity, published at your own domain at the path /.well-known/brand-assertions.json.

It contains your Brand Truth (16 questions across Identity, Positioning, Voice, Claims, Audience, Differentiators), your Evidence Vault (certifications, proof documents), your prohibited-words list, and a cryptographic signature that proves the record came from you.

AI platforms and AI agents read this record directly to verify what your brand actually claims about itself.

Without a signature, AI has no way to know whether the brand information at your domain actually came from you, or whether someone else put it there. The signature proves provenance.

We use ECDSA P-256 signatures with SHA-256 hashing over JCS-canonicalized JSON (RFC 8785), the same primitives used to secure modern web certificates and government digital documents. The signature is tamper-evident: any change to the record requires a new signature, and the prior version stays in your Governance Corpus history forever.

Two reasons. First, authority. Your domain is the highest-authority signal AI can find about you, much higher than any third-party site. AI platforms weight signals from a brand's own domain above almost any other source.

Second, ownership. By publishing at your own domain, you own the artifact. If you ever leave Laiyr, your record is still under your control. We're a publishing standard, not a walled garden.

Today, our scanning verifies against ChatGPT, Claude, Gemini, Perplexity, Copilot, and Grok, the six largest consumer AI platforms.

The architecture is also designed to be read by AI agents operating across emerging protocols, including MCP (used by Anthropic and OpenAI), ACP, UCP, A2A, and AP2. As AI agents proliferate beyond the chat interfaces, your Verified Brand Record is the source they query at runtime when they need to verify your brand identity.

You can update at any time, and you should. Brands evolve, new product lines, repositioning, audience shifts. Each update creates a new signed version of your record. The prior version stays in your Governance Corpus history forever, fully auditable.

This is what makes the record "living", every change is timestamped, signed, and added to the cumulative history. AI authority grows the longer you maintain it.

Free gives you a registry listing, a one-time AI scan across all 6 platforms (ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok), and a foundation Brand Truth declaration, but no cryptographic signing and no ongoing scanning.

Pro at $129/month adds the cryptographically signed Verified Brand Record published at your domain, monthly scanning across all 6 AI platforms, Brand Alerts when AI drifts, the Evidence Vault, the MCP App (rolling out soon), the accuracy dashboard, and the Brand Strength score. See full comparison →

Yes. Pro and Business are month-to-month, billed monthly through Stripe, and cancellable at any time from your dashboard. If you cancel, your Verified Brand Record stops being signed and updated, but your registry listing and Brand Truth foundation remain on the Free tier with no expiration. You can resume any time.

Yes. 14-day free trial of Pro, no credit card required to start. If you don't add a payment method by day 14, your account automatically reverts to the Free tier with no interruption to your registry listing.

Agencies don't get discounts on per-client pricing, but they earn 20% lifetime commission on every brand they sign up through the Rewardful partner program. Manage every client's Verified Brand Record from one dashboard with patent-locked two-layer authorization. See the agency program →

Three options based on the platform you use:

Shopify or WordPress: One-click OAuth authorization. We publish to your storefront under /.well-known/brand-assertions.json.

DNS / custom site: One-click DNS authorization through our DNS partner integration (Entri-style). No copy-pasting TXT records.

In all cases, the file lives on your domain, not on a Laiyr subdomain. You own the artifact.

The VBR schema is an open standard published on GitHub. Any developer can build tooling that reads, writes, or validates Verified Brand Records. Laiyr operates the canonical registry and reference implementation, but the underlying format is intentionally not proprietary.

This is by design. An open standard is what makes the system defensible across AI platforms, they can all read the same format without depending on a single vendor.

No. The record is cryptographically signed using ECDSA P-256 with SHA-256, the same primitives used to secure modern web certificates, banking transactions, and government digital documents. Forging a record would require possession of your master signing key, which is generated client-side and never transmitted to Laiyr in unencrypted form. Even Laiyr cannot sign records on your behalf without your authorization.

Additionally, every signing event is appended to your Governance Corpus, a tamper-evident, cryptographically chained log of every change to your brand identity. Each entry references the prior entry's hash, so any retroactive modification breaks the chain and is immediately detectable. The architecture is designed to make forgery cryptographically and operationally infeasible.

No. Laiyr does not modify, write to, or alter any content in your store or website at any time. All product copy updates are performed by you, manually.

When our scanning detects catalog drift (a product description that contradicts your Brand Truth, for example, a "fragrance-free" brand whose new product page says "with light fragrance"), we flag it as a Brand Alert with a suggested fix you can copy. The actual edit happens in your store, by you. This is a deliberate liability-clean architecture choice.

Yes. Every change to your Brand Truth, every Brand Alert resolution, every source authority override, every VBR publish, every claim edit, all of it is logged to your Change History, a visible, timestamped, cryptographically chained record inside the app.

Each entry references the previous entry's hash. Any retroactive modification breaks the chain and is immediately detectable. This is the visible surface of the Governance Corpus, your liability-grade audit trail. If a customer ever disputes how AI represented your brand, the Change History is reconstructable from Block #00001 and meets the evidence standard counsel and regulators expect.

This is where the architecture goes beyond today's AI chat platforms. Laiyr's Runtime Brand Authority Service is designed to be queried at the moment an AI agent makes a decision involving your brand, not just when ChatGPT generates a sentence about you.

When an AI agent evaluates whether to recommend you, transact on your behalf, or describe you to a user, it can query your Verified Brand Record through standard agent protocols (MCP, ACP, UCP, A2A, AP2, HTTPS). The architecture includes resolver-level authority arbitration (which sources win when they conflict), freshness arbitration (how recent does a fact have to be to count), and liability-grade governance logging (every agent query is recorded). This is what the second of our two patent applications covers.

Because a brand identity standard that depends on a single vendor isn't a standard, it's a lock-in. The Verified Brand Record schema is published openly on GitHub, so any developer, any AI platform, and any agent can read, validate, and act on a VBR without using Laiyr.

Laiyr operates the canonical registry and reference implementation, but the format itself is open. This is what makes the architecture defensible across AI platforms, they can all read the same format without committing to a single commercial vendor. It's also what positions Laiyr as the infrastructure for Verified Brand Identity in AI, rather than a proprietary tool that competes with the AI platforms.

That depends on jurisdiction, the nature of the misrepresentation, and how the AI system was used, questions for your counsel, not for us. What we can tell you factually: the legal trend is moving toward brand accountability for AI-driven claims.

The FTC has stated that companies remain responsible for the marketing claims of any tools they deploy or endorse, AI included. The EU AI Act introduces phased obligations on brands using AI in regulated contexts through 2025–2026. Several U.S. states, California, Colorado, and others, have introduced AI disclosure rules now in force or pending. The direction is clear: brands are increasingly answerable for what AI says about them, even when the brand didn't author the words.

A timestamped, cryptographically signed record of what your brand declared and when. Every Brand Truth update, every Evidence Vault upload, every prohibited-term change is signed and recorded in your Governance Corpus. Each entry references the previous entry's hash, so retroactive edits break the chain and are immediately detectable.

If you're ever asked to demonstrate what you authoritatively claimed and when, the answer is reconstructable from Block #00001 forward. Laiyr doesn't replace counsel, but it gives you and your counsel something concrete to work with, instead of "we tried to keep our website current."

No, and we won't pretend otherwise. A Verified Brand Record is documentation. It doesn't preempt regulators, doesn't override applicable law, and doesn't cure underlying issues with how a brand markets, manufactures, or services its products.

What it does provide: a defensible record of authoritative brand-authored claims that may be relevant to demonstrating accuracy, disclosure, and good-faith effort under emerging AI compliance frameworks. Treat it as part of a broader compliance posture, not a substitute for one.

This is the scenario regulators and class-action attorneys are increasingly watching. Without a Verified Brand Record, the brand has no documented authoritative source for AI to compare against, making it difficult to demonstrate what was actually claimed versus what AI generated.

With a Verified Brand Record in place, the brand has a signed, dated declaration of its actual claims and a record of which AI platforms retrieved which version. That record doesn't eliminate exposure, but it shifts the conversation from "the brand is responsible for whatever AI says" to "here's what the brand actually said, and here's what AI did with it."

No. Laiyr is infrastructure, not counsel. We don't review contracts, we don't represent brands in disputes, and nothing on this site or in our product constitutes legal advice.

We provide a technical and documentation layer that brands and their attorneys can use to support compliance, defensibility, and audit-readiness. For specific regulatory exposure, consult a qualified attorney in your jurisdiction.