These Terms of Service ("Terms") govern your access to and use of the Laiyr™ platform, including our website at laiyr.ai, the Laiyr™ web and mobile applications, our API, our connector applications (including Theme App Extensions for Shopify and similar e-commerce platforms), our Model Context Protocol ("MCP") applications that brand owners may install in their own AI assistant accounts to inform marketing content production, and any related services we provide (collectively, the "Service").
The Service is provided by Laiyr, Inc. ("Laiyr," "we," "our," or "us"), a corporation organized under the laws of the State of Delaware.
By accessing or using the Service, you ("you," "your," "Customer," or "Brand Owner") agree to be bound by these Terms. If you do not agree to these Terms, you may not access or use the Service. If you are accessing the Service on behalf of an organization, you represent that you have the authority to bind that organization to these Terms.
"Brand Truth" means the structured machine-readable declarations you provide through the Service describing your brand's identity, positioning, voice, claims, audience, and prohibited terms across the categories defined within the Service.
"Verified Brand Record" or "VBR" means the cryptographically signed document generated from your Brand Truth declarations and published according to the publication method appropriate to your hosting platform and Service tier.
"Governance Corpus" means the tamper-evident, cryptographically chained record of all events related to your brand identity governance maintained by Laiyr, including declaration events, accuracy measurement events, alert events, resolution events, and corroboration scan events.
"AI Platform" means a third-party artificial intelligence language model platform that may describe, reference, or transact in connection with brands, including but not limited to ChatGPT, Perplexity, Gemini, Copilot, Claude, and Grok.
"Brand Alert" means a notification generated by the Service when an AI Platform's response about your brand is determined to be inconsistent with your declared Brand Truth.
"Customer Content" means all content, data, declarations, documents, and materials you submit, upload, declare, or transmit through the Service.
To use the Service, you must:
(a) Be at least 18 years of age and legally capable of entering into a binding contract;
(b) Be the brand owner or an authorized representative with the authority to declare and publish brand identity information on behalf of the brand;
(c) Provide accurate, current, and complete account registration information;
(d) Maintain the confidentiality of your account credentials; and
(e) Notify us immediately of any unauthorized access to or use of your account.
You are responsible for all activity that occurs under your account, whether or not authorized by you. You agree not to share your account credentials with any third party except an authorized representative of your brand.
By submitting Brand Truth declarations and authorizing the Service to publish your Verified Brand Record, you represent and warrant that:
(a) Authority. You are the brand owner or have been duly authorized by the brand owner to make declarations on behalf of the brand and to authorize cryptographic signing and publication of those declarations.
(b) Accuracy. All Brand Truth declarations you submit are accurate and truthful to the best of your knowledge as of the date of submission.
(c) Compliance. Your declarations comply with all applicable laws and regulations, including but not limited to the Federal Trade Commission Act, FDA labeling requirements (where applicable), state consumer protection laws, advertising standards, and any industry-specific regulations applicable to your brand category.
(d) No Infringement. Your declarations do not infringe upon the intellectual property rights, privacy rights, or other rights of any third party.
(e) No False Claims. You will not declare certifications, licenses, credentials, or attributes that you do not actually possess. Knowingly false claims violate these Terms and may also violate applicable laws.
(f) Domain Ownership. Where you authorize publication of your VBR connected to a specific domain, you own or are duly authorized to publish content on that domain.
(g) Updates. You agree to update your Brand Truth declarations when material changes occur to your brand, products, claims, or positioning.
You acknowledge and agree that Laiyr is not responsible for verifying the accuracy of your declarations and is entitled to rely on your representations.
You authorize Laiyr to:
(a) Cryptographically sign your Verified Brand Record using Laiyr's signing infrastructure;
(b) Publish your VBR through the publication method appropriate to your hosting platform, which may include direct publication to a well-known path on your domain (where supported), publication via Theme App Extension or equivalent platform integration with a `` reference embedded in your site, or publication via DNS-resolved subdomain (where you have configured the appropriate DNS records);
(c) List your brand on the public Laiyr™ registry under a brand-specific path (e.g., www.laiyr.ai/brands/your-brand-slug);
(d) Maintain the cryptographic chain of custody and timestamp record of all your declarations in the Governance Corpus.
You authorize Laiyr to execute query variations against AI Platforms to measure how those platforms describe your brand. Such queries are executed using publicly available AI Platform APIs and are subject to those platforms' own terms of service. Laiyr does not guarantee continuous availability of any specific AI Platform.
If you connect a supported e-commerce platform (such as Shopify or WooCommerce), you authorize Laiyr to read your product catalog data, including product titles, descriptions, and metadata, for the sole purpose of comparing that content against your declared Brand Truth. When Laiyr identifies product copy that violates your Brand Truth (such as use of prohibited terms), Laiyr will surface a Brand Alert to you with a suggested replacement. Laiyr does not modify, write to, or alter any content in your store at any time. All product copy updates are performed by you, manually, in your own store admin. You may revoke read access at any time through your account settings.
You authorize Laiyr to perform automated web searches to identify independent sources confirming your declared claims and to score those sources by domain authority. Such scanning is performed using publicly available content and search APIs.
You authorize Laiyr to send you Service-related communications, including Brand Alerts, monthly Brand Truth reports, account notifications, security notifications, and updates regarding the Service. You may manage your communication preferences in your account settings, except for transactional communications required for Service operation.
Laiyr provides a Model Context Protocol ("MCP") application that brand owners on Pro tier and above may install in their own AI assistant accounts (such as ChatGPT or Claude). The purpose of this application is to assist the brand owner in producing marketing content, such as product descriptions, campaign copy, social media posts, and other brand communications, that is consistent with the brand's declared Brand Truth, including the brand's voice, positioning, audience, and prohibited terms.
You acknowledge and agree that:
(a) The Laiyr MCP application operates only within AI assistant sessions initiated by the brand owner in the brand owner's own AI assistant account;
(b) The MCP application is a content production aid; it does not modify how the underlying AI platform describes the brand to other users, does not alter the AI platform's training data, and does not constitute a real-time correction channel to AI platforms;
(c) Installation of the MCP application is a separate authorization that occurs at the time the brand owner installs the application in the AI assistant of the brand owner's choice;
(d) The Laiyr MCP application is subject to the terms of service of the AI assistant platform on which it is installed; and
(e) The Brand Truth data made available to the MCP application is the same data that is published in the brand owner's Verified Brand Record, and is governed by the brand owner's authorization granted in Section 5.1.
Laiyr provides infrastructure for structured brand identity declarations, cryptographic signing, publication, and verification workflows. Publication of a Verified Brand Record does not constitute endorsement, certification, validation, or guarantee of the accuracy of Customer Content by Laiyr. Laiyr does not act as a regulator, verifier, accreditation body, or authority of truth regarding any brand's claims. The cryptographic signature applied to a Verified Brand Record attests only that the document was generated from the merchant's declared inputs at the recorded timestamp; it does not attest to the accuracy or legality of those inputs.
You acknowledge that the verification value of your Verified Brand Record derives from your own representations and from independent corroboration sources, not from any independent verification by Laiyr.
In addition to your acceptance of these Terms upon account creation (which constitutes the first layer of authorization), separate explicit authorization is required for specific consequential actions, including but not limited to:
(a) Cryptographic signing and publication of your Verified Brand Record; (b) Connection of a supported e-commerce platform for read-only catalog scanning; (c) Installation and authorization of the Laiyr Model Context Protocol application within the brand owner's own AI assistant account (such as ChatGPT or Claude), where the application injects the brand's declared Brand Truth into content production sessions to help the brand owner produce marketing material consistent with the brand's voice, positioning, and prohibited terms; (d) Issuance of API tokens for programmatic access; and (e) Any other action that publishes brand identity information externally.
Each such authorization will be captured separately in the Service interface and recorded in the Governance Corpus with its own timestamp and event identifier. This two-layer model is consistent with Laiyr's patent-protected authorization architecture and is intended to ensure that consequential actions are taken only with explicit, documented merchant consent.
In the event that multiple parties claim authority over the same brand identity, registered domain, or trademark, Laiyr may, in its reasonable discretion:
(a) Require documentation establishing trademark ownership, domain registration ownership, or corporate authority before publishing or maintaining a Verified Brand Record;
(b) Suspend the contested registry listing pending resolution;
(c) Honor a valid trademark registration over a non-trademark-holder claimant where the trademark covers the relevant goods or services;
(d) Honor verifiable domain ownership where domain authority is the basis of the dispute;
(e) Defer to a final court order, USPTO determination, or alternative dispute resolution award where one exists;
(f) Permit coexistence of multiple registry listings in distinct jurisdictions, product categories, or trademark classes where such coexistence is supportable by available evidence; or
(g) Take any other reasonable action to resolve the dispute consistent with applicable law and the principle that brand authority should rest with the party with the strongest demonstrated rights.
Laiyr is not a tribunal and makes no determination of legal rights between disputing parties. Disputing parties remain free to pursue any available legal remedy.
Laiyr's patent rights, including any pending United States or foreign patent applications, issued patents, and patented methods underlying the Service, are reserved by Laiyr. Use of the Service does not grant you any license, express or implied, to Laiyr's patent applications, issued patents, patented methods, or patented system architecture. Any party seeking to license Laiyr's patented technology for use in another product, service, platform, or system must contact Laiyr directly at legal@laiyr.ai to negotiate licensing terms separately from these Terms. No conduct, course of dealing, or use of the Service shall be construed as creating an implied patent license.
The Service is offered in tiers, currently including Free, Pro, Business, and Enterprise. Features available at each tier are described on our pricing page at laiyr.ai/pricing and may change from time to time.
Subscription fees are charged in advance on a monthly or annual basis as you select. All fees are stated in U.S. dollars and are exclusive of applicable taxes, which you are responsible for paying.
The Free tier includes a registry listing and a one-time AI scan as described on our pricing page. The Free tier does not include cryptographic signing of your VBR connected to your domain or recurring scanning. Use of the Free tier is subject to fair use and may be limited or modified at our discretion.
Subscriptions automatically renew at the end of each billing period unless cancelled before the renewal date. You may cancel your subscription at any time through your account settings. Cancellation will take effect at the end of the current billing period. Fees already paid are not refundable except as required by law.
We may change Service tier pricing with at least thirty (30) days' notice. Price changes will take effect at the start of your next billing period after the notice period.
If a payment fails, we will attempt to collect payment for up to seven (7) days. If payment cannot be collected, your subscription may be downgraded or suspended. Your registry listing will not be deleted, but paid features will become inaccessible until payment is resolved.
The Service, including all software, algorithms, designs, trademarks, trade dress, the Laiyr™ name, the Brand Truth™ name, the Verified Brand Record™ name, and all other Laiyr proprietary technology and content, is owned by Laiyr or its licensors and protected by intellectual property laws including U.S. patent applications, trademark applications, and copyright. Nothing in these Terms grants you any right, title, or interest in Laiyr's intellectual property except the limited license to use the Service as expressly provided in these Terms.
You may not use Laiyr's trademarks, logos, trade dress, or brand assets without Laiyr's prior written authorization, except for accurate descriptive references to the Service (such as stating that your brand is verified through Laiyr or that you use the Laiyr platform). Permitted descriptive references must:
(a) Use the trademarks accurately and not in a manner likely to cause consumer confusion as to source, sponsorship, or affiliation; (b) Not suggest Laiyr endorses, certifies, or sponsors your brand or products beyond the factual statement that you use the Service; (c) Use the trademark symbols (™ or ®, as applicable) on first prominent use; and (d) Comply with any trademark usage guidelines Laiyr publishes from time to time.
Laiyr reserves the right to revoke permission for descriptive use at any time and to take enforcement action against any unauthorized or non-compliant use.
You retain all ownership rights in your Customer Content. You grant Laiyr a worldwide, non-exclusive, royalty-free license to use, host, store, reproduce, modify (only as necessary to deliver the Service), and display your Customer Content for the purposes of providing the Service to you, including:
(a) Generating and signing your Verified Brand Record; (b) Publishing your VBR according to your selected publication method; (c) Including your brand on the Laiyr™ public registry; (d) Comparing your declarations against AI Platform outputs; (e) Generating Brand Alerts and reports for you; and (f) Improving and developing the Service.
This license terminates when you terminate your account, except that we may retain (i) a copy of your Brand Truth declarations and Governance Corpus for the time period required by applicable law, audit, or dispute resolution; and (ii) anonymized, aggregated data derived from your use of the Service.
You acknowledge that information you publish through the Service, including your Verified Brand Record and your registry listing, is intended to be publicly accessible and machine-readable by AI Platforms, search engines, agents, and other systems. You authorize this public access as a fundamental purpose of the Service.
Any feedback, suggestions, ideas, or improvements you submit regarding the Service may be used by Laiyr without obligation or compensation to you.
You agree to use the Service in accordance with our Acceptable Use Policy, which is incorporated into these Terms by reference. Violations of the Acceptable Use Policy may result in immediate suspension or termination of your account.
Your use of the Service is governed by our Privacy Policy, which is incorporated into these Terms by reference. The Privacy Policy describes how we collect, use, store, and share information about you and your brand.
The Service interacts with third-party AI Platforms. Laiyr does not control these platforms, their algorithms, their content moderation, their availability, or how they choose to represent any brand. You acknowledge that:
(a) AI Platforms may describe your brand inaccurately despite your best efforts and Laiyr's measurement and alerting capabilities;
(b) AI Platforms may discontinue, modify, or restrict their services without notice;
(c) Laiyr's ability to scan, alert on, or correct AI Platform outputs depends on the continued availability of those platforms' APIs and the cooperation of those platforms; and
(d) Laiyr makes no representation or warranty regarding any specific AI Platform's behavior, accuracy, or willingness to honor your Brand Truth declarations.
The Service integrates with third-party e-commerce platforms (such as Shopify, WordPress, WooCommerce) and other systems. Your use of these integrations is subject to those platforms' own terms of service. Laiyr is not responsible for the actions, omissions, or terms of third-party platforms.
We will use commercially reasonable efforts to make the Service available, but we do not guarantee uninterrupted availability. The Service may be unavailable due to scheduled maintenance, third-party outages, force majeure events, or other circumstances beyond our reasonable control. We do not provide a formal service level agreement except where expressly stated in a separate written agreement.
EXCEPT AS EXPRESSLY PROVIDED IN THESE TERMS, THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ACCURACY.
WITHOUT LIMITING THE FOREGOING, LAIYR SPECIFICALLY DOES NOT WARRANT:
(a) THAT THE SERVICE WILL MEET YOUR REQUIREMENTS OR EXPECTATIONS;
(b) THAT ANY AI PLATFORM WILL HONOR YOUR DECLARED BRAND TRUTH OR DESCRIBE YOUR BRAND IN ANY PARTICULAR WAY;
(c) THAT THE SERVICE WILL ELIMINATE ALL BRAND MISREPRESENTATIONS BY AI PLATFORMS;
(d) THAT YOUR BRAND STRENGTH SCORE OR OTHER METRICS WILL ACHIEVE ANY PARTICULAR LEVEL;
(e) THAT THE SERVICE WILL GENERATE SPECIFIC BUSINESS OUTCOMES, INCLUDING REVENUE, CUSTOMER ACQUISITION, OR SEARCH RANKINGS;
(f) THAT ANY ALERTS WILL BE GENERATED FOR EVERY MISREPRESENTATION; OR
(g) THAT THE SERVICE WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW:
LAIYR SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, REVENUE, BUSINESS OPPORTUNITY, GOODWILL, REPUTATION, OR DATA, EVEN IF LAIYR HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
LAIYR'S TOTAL CUMULATIVE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE GREATER OF (A) THE AMOUNTS YOU HAVE PAID TO LAIYR FOR THE SERVICE IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED U.S. DOLLARS ($100).
WITHOUT LIMITING THE FOREGOING, LAIYR SHALL NOT BE LIABLE FOR:
(a) Inaccurate, misleading, or harmful descriptions of your brand by any AI Platform; (b) Loss or harm resulting from your declarations being inaccurate, incomplete, or non-compliant with applicable law; (c) Decisions made by AI Platforms regarding what to display, recommend, or include in their outputs; (d) Acts or omissions of third-party platforms, AI providers, or service providers; (e) Loss of business or profits attributable to AI representation of your brand or your competitors' brands; or (f) Regulatory enforcement actions taken against you for the substance of your declarations.
The limitations in this Section 13 are a fundamental basis of the bargain between you and Laiyr. Without these limitations, the Service could not be offered at the prices charged.
You agree to indemnify, defend, and hold harmless Laiyr and its officers, directors, employees, agents, and affiliates from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys' fees) arising out of or relating to:
(a) Your Brand Truth declarations, including any claim that they are false, misleading, or non-compliant with applicable law;
(b) Your breach of these Terms or the Acceptable Use Policy;
(c) Your violation of any applicable law or regulation in connection with your use of the Service;
(d) Your infringement of any third party's intellectual property, privacy, or other rights;
(e) Any dispute between you and a third party (including AI Platforms, e-commerce platforms, customers, regulators, or competitors) arising out of or relating to your declarations or your use of the Service.
Laiyr will provide you with prompt notice of any claim subject to indemnification and will reasonably cooperate in your defense. You may not settle any claim that imposes any obligation on Laiyr without Laiyr's prior written consent.
You may terminate your account at any time through your account settings or by contacting us at support@laiyr.ai.
We may suspend or terminate your account immediately if you violate these Terms or the Acceptable Use Policy, fail to pay fees when due, engage in fraudulent activity, or for any other reason at our reasonable discretion. We will provide notice of termination where reasonably possible.
In addition, certain categories of Acceptable Use Policy violations, including but not limited to brand impersonation, knowingly false declarations, claims of certifications you do not hold, and use of the Service to violate applicable consumer protection law, may result in automatic suspension or unpublishing of your Verified Brand Record from Laiyr-controlled publication endpoints while we investigate. Such automatic enforcement actions are designed to protect the public, other brands, and the integrity of the Laiyr registry. You will be notified of any such action and given an opportunity to respond as described in the Acceptable Use Policy.
Upon termination:
(a) Your access to the Service will end;
(b) Your Verified Brand Record will be unpublished from any Laiyr-controlled publication endpoints;
(c) Your registry listing may be removed or marked as inactive;
(d) Catalog read-access and other active integrations will cease;
(e) We will retain your Governance Corpus for the period required by applicable law and as necessary for compliance, audit, or dispute resolution; and
(f) Sections of these Terms that by their nature should survive termination will survive, including but not limited to Sections 7 (Intellectual Property), 12 (Disclaimers), 13 (Limitation of Liability), 14 (Indemnification), 16 (Governing Law), and 17 (Dispute Resolution).
These Terms are governed by the laws of the State of Delaware, United States, without regard to its conflict of laws principles.
Before filing any formal claim, you agree to attempt to resolve the dispute informally by contacting Laiyr at legal@laiyr.ai. We will attempt to resolve the dispute within thirty (30) days.
If informal resolution does not succeed, any dispute, claim, or controversy arising out of or relating to these Terms or the Service shall be resolved through binding individual arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules. The arbitration will take place in New Castle County, Delaware, and judgment on the award may be entered in any court of competent jurisdiction.
You agree to bring any claim solely in your individual capacity and not as a plaintiff or class member in any class, collective, or representative proceeding.
Notwithstanding the foregoing, either party may seek injunctive or equitable relief in a court of competent jurisdiction to protect its intellectual property rights or confidential information.
We may update these Terms from time to time. When we make material changes, we will notify you by email or through the Service at least thirty (30) days before the changes take effect.
For material changes, you may be required to re-accept the updated Terms through an in-Service prompt before continuing to use the Service. The re-acceptance prompt will identify what has changed and provide access to a comparison of the previous and updated versions. If you do not re-accept the updated Terms within the notice period, your access to certain Service features may be restricted or suspended pending acceptance, as described in the Acceptable Use Policy and Section 15.
For non-material updates (such as typo corrections, clarifications, contact information changes, or formatting changes), continued use of the Service after the effective date of the updated Terms constitutes your acceptance of those Terms.
Each acceptance of these Terms, whether at signup or upon a re-acceptance prompt, is recorded in our audit log with the version of the Terms accepted, the date and time of acceptance, and other identifying information necessary for compliance and dispute resolution.
These Terms, together with the Privacy Policy and Acceptable Use Policy, constitute the entire agreement between you and Laiyr regarding the Service and supersede all prior agreements and understandings.
If any provision of these Terms is held invalid or unenforceable, the remaining provisions will remain in full force and effect.
Laiyr's failure to enforce any provision of these Terms shall not constitute a waiver of that provision.
You may not assign or transfer these Terms without our prior written consent. Laiyr may assign these Terms without restriction.
Neither party will be liable for failure to perform due to causes beyond its reasonable control, including acts of God, war, terrorism, civil unrest, epidemics, government actions, internet or telecommunications failures, or third-party platform outages.
Notices to Laiyr should be sent to legal@laiyr.ai. Notices to you may be sent to the email address on your account.
Section headings are for convenience only and do not affect interpretation.
Contact: Laiyr, Inc. hello@laiyr.ai